Cafe N’ Play

Cafe N’ Play is a new business by the owner of Naperville Moms Network that I was able to create branding and identity from scratch.
The logo and branding had to focus on the the 2 main elements of the business:

1.) Chic boutique cafe that offers healthy small plates and is the first brewer in Illinois of the organic artisan coffee brand, Kind Coffee

2.) Fun, kid-friendly place where children from infants to 9 years old can safely play and entertain themselves while their parents have a coffee

Since the owner wanted this business to be marketed in conjunction with Naperville Moms Network, the branding of Cafe N’ Play had to complement and overlap some of the existing Naperville Moms Network branding so that it would be apparent that the two are connected.

Starting with Naperville Moms Network, I used 2 of the main colors from that palette form Cafe N’ Play, but added in a few extra colors that would differentiate Cafe N’ Play. The palette focuses on the brown from NMN and the new orange color to suggest a sophisitcated cafe, but uses teal highlights and other vibrant colors form NMN’s palette as accents to inspire fun and playfulness, without overpowering.

I also used a few fronts from Naperville Moms Network, but added and additional font to give Cafe N’ Play its own voice and feel. A unique pattern was also tied into the branding to add fun and sophistication.